A Top-Ranked Master's Degree for Sport Business & Administration

This 12-month master's degree features a convenient online delivery, and is one of the nation’s most highly-regarded programs. In the Sport and Exercise Science MS – Sport Administration Concentration, you’ll study sport finance, program management, marketing, law, events & facilities, fundraising & development, and current issues in the sport industry.

Through this program you will...

  • Discover new resources and expand your networking contacts
  • Transfer new skills to your work and open up new career options
  • Demonstrate greater expertise in your field
  • Incorporate your talents and interests into your degree

Prepare for a Rewarding Career in Sport Management and Administration

Graduates have secured jobs with organizations in the NFL, MLB, MLS, NHL and in university athletic departments across the country. The network of alumni from this UNC program includes professionals with:

  • The Denver Broncos
  • Colorado Avalanche and Rapids
  • The New York Yankees
  • Multiple U.S. Olympic sport organizations
  • The Air Force Academy, University of Colorado, Colorado State University and UNC

Where will you head with your sports career? Specialize your studies to pursue opportunities with team organizations, sponsorship, apparel and licensing, facilities, ticketing and more.

Hear It From Our Graduates

The experiences of our students tell the story best. Read about why our graduates love our program.

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Delivered Fully Online

  • This online program can be completed in one calendar year, and you can still work while pursuing your master's degree. Some students coordinate their internships during one additional term.
  • The program internships provide special opportunities to help you bridge the gap between theory and experience, which means you will complete our program with working knowledge and connections in the field.
  • You can complete the program via a thesis option, or a non-thesis (comprehensive exam) option.

Coursework (30 Credit Hours)

For an example of upcoming courses, visit the Current Students page for this program.

For full program requirement details, see the official program listing in the UNC Graduate Catalog.

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What Our Students Say...

When I was deciding on where to get my Sport Administration Master’s degree, I was looking for several things: the experience of the faculty, convenience and a small class size. UNC's Sport & Exercise Science department checked all of these boxes. During my time in the program I was challenged to think outside of the box, and given the opportunity to collaborate with a diverse group of classmates. I can truly say my degree from UNC made it possible for me to get to where I am today.

– Alex Yack, Senior Associate AD for Development, Boston College

Alex Yack, Sport Administration Master's Graduate

I chose the Sport Administration program because I had heard that this was one of the top programs in the country. My professors provided an outstanding education where they were able to share their real life experience and didn't just teach us out of a book. The program was challenging and they kept us engaged because we used the knowledge and tools we acquired on projects we completed for sports organizations.

– Terry Anderson, Dean - Allied Health and Wellness, Aims Community College

Terry Anderson, Sport Administration Master's Graduate

The UNC Extended Campus program allowed me to step into the sport industry as a versatile professional. Our industry constantly reflects cultural, economic and societal changes in a highly public forum, and the sport administration program at UNC prepares students to succeed in that environment. From marketing and financial aspects to cultural and research elements, UNC produces students prepared for any career path in sports. I am forever thankful to Dr. Morse and his staff for pushing me to be a better student and continuing to stay in touch as an alumnus. I will always be a Bear! 

– Tyler Boone, Director of Development, Ohio State University

Tyler Boone, Sport Administration Master's Graduate

The Sport Administration program at UNC was an incredible experience! I chose this program because of the diverse curriculum and the faculty’s excellent reputation. This program has given me a leg up as I have navigated the early years of my career in the sports industry. The Extended Campus program offered me the flexibility to complete the program online while challenging me to be a better student and opening my eyes to a comprehensive range of topics within the industry. I highly recommend this program to anybody pursuing a career in the business of sports!

– Quinn Conroy, Inside Sales Lead Account Executive, Colorado Rockies

Quinn Conroy, Sport Administration Master's Graduate

I cannot say enough good things about the UNC Sport Administration program. I had been working in collegiate athletics for 10 years prior to beginning the program and I did not realize how much I did not know about athletics and effective athletic administration. I have been able to take the knowledge I gained in each course and apply it to my day-to-day activities. The program challenged me to rethink my assumptions, guided me to look around for problems I was not even aware existed, and gave me the knowledge to solve problems before they became an issue. I would highly recommend this program to anyone that wants to prepare themselves for a career in athletics.

– Chris Cicere, Chief Intercollegiate Liaison Division/Student Athlete Affairs, US Air Force Academy

Chris Cicere, Sport Administration Master's Program Graduate

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